OUR STORY
Barryville General (BG) started in 2021 along the Delaware River in a little hamlet in Upstate NY. It all began with
a mission to share delicious, healthy food and unique products with the community, celebrate our local farmers and makers, and create meaningful and lasting relationships with everyone who walked through our doors.
With the move to Southampton, NY in 2024 we flexed the BG concept to include a more robust assortment of fun foods and goods and connect with our new neighbors out East. At the very end of 2025 we opened our first New York City store and brought some of our favorite specialty foods, apparel and accessories to the vibrant East Village.
At BG, shopping is more than a transaction, it's an experience. Our spaces are clean, bright and filled with art, music and positive vibes. We pride ourselves on personal connections with customers and are dedicated to building strong relationships within the local community.
Together, Eric and Sharone create spaces that people love. After careers in education, hospitality, fashion, and design they launched the first Pachute boutique in 2007. Since then they have opened seven more across the Hamptons, Brooklyn and Manhattan, while also creating The Bridge Recording Studio in Williamsburg Brooklyn, Bottega Il Buco in Ibiza, General Jerk and Barryville General in Barryville, NY as well as the new BG location in Southampton, NY. Their taste and commitment to simplicity have made them sought after collaborators and recognized influencers.
Sean began his apparel career in retail for Guess and Bloomingdales before making the transition into wholesale. Working for brands such as Ralph Lauren, Levi’s, Wrangler and Lee he helped create and lead small business units that would drive significant growth through strategic brand building, product creation and new customer acquisition. Somewhere in between he spent 10 years as founder and managing partner of a boutique sales, marketing and merchandising firm with offices in NY and LA. He joined Eric and Sharone in 2024 as partner in Barryville General to help evolve and grow the BG concept and brand.